Pinterest Segmentation Study (partnered with Talk Shoppe)

Pinterest’s revenue jumped 62% year-over-year in Q2 results released Thursday. The company attributed the growth to the internationalization of its advertising business, the simplification of its ad systems for smaller businesses and an improved ability to measure the effectiveness of ad spending.
The visual discovery site saw similarly strong performance in user figures, reaching 300 million monthly active users (MAUs). Growth was driven by efforts to make the site more personal, Pinterest said, with improved search recommendations, more video content and more shoppable products. MAUs worldwide are now 30% higher than the site’s total in 2018, propelled by a 13% boost in the U.S. and a 38% increase internationally.
To celebrate a new peak in MAUs, the company commissioned a survey of 2,000 users from Talk Shoppe on attitudes toward Pinterest. Among the findings: 91% of respondents find Pinterest to be a “positive place,” 80% go to the site to feel positive and 90% say Pinterest inspires them. Eighty percent reported the site helps them to build confidence, compared to “less than half” that say the same of Facebook.